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2012 Senate Bill 1180: Allow “Pure Michigan” theme on license plates

Public Act 491 of 2012

  1. Introduced by Sen. Goeff Hansen (R) on June 13, 2012, to allow but not require the Secretary of State to use the "Pure Michigan" brand on standard design license plates.
    • Referred to the Senate Transportation Committee on June 13, 2012.
      • Reported in the Senate on September 12, 2012, with the recommendation that the bill pass.
  2. Passed 38 to 0 in the Senate on September 27, 2012.
    Who Voted "Yes" and Who Voted "No"

  3. Received in the House on September 27, 2012.
    • Referred to the House Transportation Committee on September 27, 2012.
      • Reported in the House on November 28, 2012, without amendment and with the recommendation that the bill pass.
  4. Passed 108 to 0 in the House on December 12, 2012, to allow but not require the Secretary of State to use the "Pure Michigan" brand on standard design license plates.
    Who Voted "Yes" and Who Voted "No"

  5. Signed by Gov. Rick Snyder on December 27, 2012.

Comments

Re: 2012 Senate Bill 1180 (Allow “Pure Michigan” theme on license plates )  by Admin003 on September 29, 2012 
Senator Hansen asked and was granted unanimous consent to make a statement and moved that the statement be printed
in the Journal.
The motion prevailed.
Senator Hansen’s statement is as follows:
Senate Bill No. 1180 would amend the Michigan Vehicle Code to allow the Secretary of State to use the Pure Michigan
brand or a similar brand as part of the standard design for registration plates. There will be no additional cost to the state
for switching to the new standard license plate that will display the Pure Michigan brand.
Due to the great success of the Pure Michigan campaign, it is important that we look long-term and find ways to reinforce
the Pure Michigan brand. Senate Bill No. 1180 would play a role in promoting Michigan both in-state as well as the
across the country and anywhere a license plate can be seen.
We can all agree that it’s great to hear our favorite places in Michigan depicted in Pure Michigan commercials. However,
adding the Pure Michigan brand to a license plate is the ideal visual reminder that will help to strengthen the nation’s most
successful state marketing plan.
Thank you and I would appreciate your “yes” vote on Senate Bill No. 1180 so we can all proudly display Pure Michigan
on our vehicles.

2012 Senate Bill 1180 (Allow “Pure Michigan” theme on license plates )  by admin on September 29, 2012 
Introduced in the Senate on June 13, 2012, to allow but not require the Secretary of State to use the "Pure Michigan" brand on standard design license plates

The vote was 38 in favor, 0 opposed and 0 not voting

(Senate Roll Call 674 at Senate Journal 0)

Click here to view bill details.

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