2023 Senate Bill 659

Consumer protection: privacy; personal data privacy act: create.

A bill to establish the privacy rights of consumers; to require certain persons to provide certain notices to consumers regarding the collection, processing, sale, sharing, and retention of personal data; to provide for a universal opt-out mechanism; to prohibit certain acts and practices concerning the collection, processing, sale, sharing, and retention of personal data; to establish standards and practices regarding the collection, processing, sale, sharing, and retention of personal data; to require the registration of data brokers; to provide for the powers and duties of certain state governmental officers and entities; to create certain funds; and to provide remedies.

AI Analysis – Experimental

Establishes comprehensive consumer privacy rights in Michigan.

Introduced in the Senate

Nov. 9, 2023

Introduced by Sen. Rosemary Bayer (D-13) and six co-sponsors

Co-sponsored by Sens. John Cherry (D-27), Stephanie Chang (D-3), Erika Geiss (D-1), Sue Shink (D-14), Sylvia Santana (D-2) and Sarah Anthony (D-21)

Referred to the Committee on Finance, Insurance, and Consumer Protection

Dec. 11, 2024

Reported with substitute S-2

Dec. 12, 2024

Referred to the Committee of the Whole

Reported with substitute S-2

Substitute S-2 concurred in by voice vote

Amendment offered by Sen. Kevin Daley (R-26)

1. Amend page 23, line 20, after “program” by striking out “and the benefit to the consumer is proportional to the benefit received by the controller in collecting personal information from the reward, feature, discount, or program.” and inserting a period.

The amendment failed 15 to 20 (details)

Passed in the Senate 20 to 15 (details)

Received in the House

Dec. 13, 2024

Referred to the Committee on Government Operations