2024 Senate Bill 868

House Fiscal Agency Analysis

The bill would amend the Michigan Liquor Control Code to modify the definitions of "brand" and "brand extension" for certain alcoholic beverages. Specifically, a brand would include various names of the supplier, and the bill would specify that new products using similar branding to an existing product would be considered a brand extension. The bill also specifies that distribution rights in effect before the bill's effective date would be preserved but that any new products after the bill's effective date that were based on a brand already in existence before the bill's effective date would still be considered brand extensions under the bill.